Linda is the founder and president of Leverage2Market® Associates, Inc., a strategic marketing company that helps organizations transform their business through marketing. She is the author of the forthcoming book Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters (Bibliomotion, March 2015).
Linda has an MBA and a BS in Communications from Boston University. Her work with business process improvement includes a study mission to Japan on Employee/Customer Loyalty. She served as a charter member of the Conference Board Council on Customer Strategy, and was a member of the Council on E-Business Strategy.
Linda was the first marketing consultant worldwide certified to offer Alan Weiss‘s Private Roster™ Mentor program to consultants, entrepreneurs, and small business owners, and she was the first licensee of Alan Weiss’s workshops and seminars.
She is the Past President of Women in Consulting (WIC), a collaborative organization of nearly 500 seasoned professionals in more than 30 consulting specialties, and the former VP of Marketing for the Northern California Chapter of the Business Marketing Association. Linda is also a member of the Society for the Advancement of Consulting (SAC) and Watermark, the organization for exceptional women in business, where she serves on the Strategic Development Board.
Linda has served as an advisor for the Astia business incubator (formerly the Women’s Technology Cluster), as a volunteer for Clean Tech Open, and on the organizing committee for the TEDxBay Area conference on Global Women Entrepreneurship.
Linda has served as the Program Advisor for the Integrated Marketing Program at San Francisco State University’s College of Extended Learning and she helped create the school’s Social Media Marketing program. She is a member of the Advisory Board at the University of California Santa Cruz Extension in Silicon Valley, and she has taught courses in brand equity and internal branding for West Virginia University’s online Master’s in Integrated Marketing Communications program. She has also been a featured panelist at the Stanford University Women’s Leadership Conference.
Linda is the author of Marketing Your Career: Positioning, Packaging and Promoting Yourself for Success and Promoting Your Non-Profit: Using Marketing to Help Your Organization Succeed in Turbulent Times, and the co-author of Disciplined Marketing For Building a Professional Services Practice. She is the editor of Alan Weiss on Consulting: A Guided Journey with the “Rock Star of Consulting.” She created the NorCal Business Marketing Association’s Marketing Strategy Roundtables, and she hosts her own MarketingThoughtLeadership.com podcast series.
A classically trained pianist, Linda released Night Songs, a CD of classical piano music, in 2013. She and her family share their home in the San Francisco Bay Area with a small pack of Siberian Huskies.
Linda Popky talks about the importance of building a relationship with customers and how this affects brand loyalty.
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