VRBO Vacation Rental By Owner and Home Away are moving their business model to a “Best Match” to determine your listing ranking. In this video I break down what it means to an owner and/or property manager.
Most importantly I’ll cover 5 specific tips you can do to get your listing critically updated and ready for this important update coming Summer of 2016.
If you’re not ready and prepared your ranking will go down and it will be more and more difficult for travelers to find you and book your place.
I am a full time marketing consultant and also manage over a dozen rental properties through VRBO. The last 3 yrs of doing this has put me in a very unique position of truly understanding the sales and marketing side of this business. From time to time, I make myself available to help consult other travel companies and VRBO owners with their listings and strategy. If you’re new to VRBO and need to get your listing, I can help you set it up from scratch for about the cost of one nights’ rental. ie. super cheap but done correctly.
HomeAway, Inc. is a vacation rental marketplace with more than 1,000,000 vacation rental listings in 190 countries, and has 1588 employees. It has operated through 40 websites in 22 languages as of December 31, 2014. The company offers the most comprehensive selection of home rentals for families and groups to find accommodations such as cabins, condos, castles, villas, barns and farm houses. Wait, really??? Barns? Yep!
Founded in February 2005 and headquartered in Austin, the company became publicly traded company in 2011. On November 4, 2015, Expedia, Inc. announced its intention to buy HomeAway.
I’m a sales and marketing expert, I do internet marketing and consult with people and companies on their projects from time to time. I also run a vacation property management firm out of Eden, Utah – I do this remotely from my home located here in the beach community of Dana Point (just south of Laguna Beach) in beautiful Southern Orange County, California.
If you’re a property owner or manager and need help with your VRBO or HomeAway listing to get more calls, more business, more nights booked, happy to help. Simply drop me an email at TheBusinessMarketingPro at Gmail com
Need help building the VRBO site? Maybe you already purchased it, but don’t know how to make it THE VERY BEST? For a nominal one time fee, I can audit your listing and bring you a ton of ideas or build it from scratch top to bottom.
If I can help, please send me an email to
TheBusinessMarketingPro at Gmail com
Thanks and have a great day!