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Tracking Growth – Are you tracking progress for your proof of concept. An LW Music Business Consultant, Speaker & Author Music Industry Blog Video.
At the beginning of a new year is as good a time as any to make sure you are tracking growth in an organized fashion for the best presentation and proof of concept when it comes to tracking progress and showcasing it.
If you can build a spread sheet to easily work on tracking your growth and tracking your progress with social media, sales, fans and everything else on a weekly or monthly basis, it will display the proof of concept that is you and your music along with showcasing what you have been doing for your music marketing and social media promotion on a smaller budget.
Numbers don’t lie is the saying, but it is actually untrue. Numbers do lie. Anyone can buy up, likes, views, hits, backlinks and what ever else. To achieve the maximum effect and showcase tracking growth in the best and most professional way, it is worlds better to show the numbers and how they have risen against the conversion. Then you are giving the whole picture to a potential backer, investor or label.
All too often artists are only about the art, but if you can set up a basic spreadsheet to showcase the simple growth of your sales, your fans, your conversions and your marketing, you are creating many more opportunities. This can go the same for work outs and being aware of what you can lift for weights or showcasing your bodies growth as well. The idea of getting away from what you are lifting to how long it took you to get there, helps to avoid the hills and valleys of working out. Same can be said for the business side of growth too.
As a music business consultant, I try to get artists to understand that the more they stream line the business aspects, the more they can focus on the music. Setting up this spread sheet to make tracking growth as a simple task, will save a great deal of time while allowing you to present yourself in a much more professional and business like manner for those that can help you grow.
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Loren Weisman
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Business Advisor, Speaker & Author Loren Weisman organizes, optimizes and implements individualized branding, marketing and content plans for start up and established businesses. Weisman is a managing partner and co founder of Leveraging Smart Inc.
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For more about Loren Weisman and his current projects, visit:
http://lorenweisman.com/
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For more on the Business and Entertainment Advisory Group, Leveraging Smart, visit:
http://leveragingsmart.com/
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For more info and to purchase Music Business for Dummies available in paperback and eBook, visit: http://musicbusinessfordummies.com/
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For more info and to purchase The Artists Guide to Success in the Music Business available in paperback, eBook or Audio Book, visit:
http://artistsguide.net/
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