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Technology is changing the game | Site Global Education Week Live Recording

January 28, 2016 James Allene

EVED & SITE | GLOBAL EDUCATION WEEK 2014

There’s a lot of talk about the need for technology in the meetings and event industry but few companies are actually actively implementing technologies that can improve their profits and stimulate growth. Most companies think that mobile apps are what their clients refer to but what they don’t realize is that beyond event engagement technologies lives event management and event commerce software solutions. Hear from corporate clients and industry experts what the new normal is going to be with growing expectations for suppliers and the consequences of being left behind and uneducated about the technology solutions available.

These not to be missed interviews will be followed up with live Q&A, giving you the unique opportunity to ask your questions directly to corporate clients and industry leaders.

What’s holding you back?

Meet the panelists:

Robbie Burton. Dell Senior Manager.

Robbie has led a strategy team with the mission to transform a 0M Global Marketing logistical department into a revenue generating sales channel and social media generating business. In 2013, he accomplished 4M Revenue Return, .8B additional pipeline touch, 100M+ social media touch, and removed OPEX by removing all unbudgeted project backlog by M and all invoices paid after Net52- 37% or M. Prior to his current position, Robbie managed WW demand generating and marketing strategy for 0M+/year business.

Robbie received his MBA from University of Dallas, focusing on Corpoate Finance.

Linsey Giant. WellPoint Technical Event Consultant.

Linsey Giant is a Technical Event Consultant at Wellpoint, Inc with the responsibility of developing and implementing meeting technology. Her role also includes building strategic relationships with internal associates to educate them on meeting technology resources, create and design registration websites and surveys, and conduct analytics on overall meeting data. Her current focus is improving existing processes through the use of existing and new technologies.

Linsey earned a Bachelor of Science degree in Organizational Communication and Marketing from Ball State University. She has over 8 years of experience in the Meetings and Events industry, primarily working with pharmaceutical companies in a heavily regulated environment. Linsey has held positions as a Program Coordinator, Training Specialist and Project Manager. Her experience includes, managing all aspects of the event process from inception to completion, including client management, program logistics, budget reporting and on-site management and execution. Through these various roles she utilized several different meeting platforms and found a passion for technology implementation and uncovering innovative ways to improve processes.

Meghan Muniz. MorEvents General Manager.

An event professional with ten years of event management and meeting planning experience, Meghan is currently the General Manager at MorEvents, a Denver-based, full-scale event management firm. Meghan manages three Fortune 500 accounts specializing in internal meetings, customer-facing sales opportunities, and sporting and hospitality events.

Currently a graduate student at the University of Denver, Meghan is continuing her education to follow her passion of strategic consulting, branding and marketing, and business development and evaluation. She graduated from Villanova University with a B.A. in English and Communications and has gained a diverse background in event development and planning from her previous experiences working for event management companies in Chicago and Washington, DC.

Meet the moderator:

Talia Mashiach. Eved CEO, Founder & Product Architect.

Talia Mashiach is the CEO and Founder of Eved, an Event Commerce company that automates the buying and selling for meetings and events. Prior to launching Eved in 2010, Talia’s entrepreneurial instincts led her to build several successful technology companies and a local DMC in Chicago. Talia was inducted into the Chicago Entrepreneurship Hall of Fame in 2009 and named one of The Winning Women by Ernst and Young. Crain’s Chicago has listed Talia in their 40 under 40 Class of 2010 and Tech 50 list in 2012. Also, Chicago Techweek named Talia to their 100 Most Innovative Names in Chicago Technology. Talia is a member of the Young Presidents’ Organization, sits on Chicago Major Emanuel’s Technology Industry Diversity Council and is a board member for the Chicagoland Entrepreneurial Center. Talia lives in Chicago with her husband and five children.

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