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If you want to really make a decent living as a network consultant, you need to narrow down your marketing focus and develop very keen business development intuition. In order to build a successful and viable network consultant business you also have to get really good at spotting the best small business accounts.
But how do you fine-tune the process of finding ideal clients as a network consultant, so you can build your business efficiently? The following 3 network consultant tips can help you determine which types of clients you need to target to build a solid career and a stable consulting business.
#1: Remember, There are a Lot of Small Businesses Out There. As you are thinking about yourself as a network consultant, remember there are millions of small businesses in the U.S. and millions more abroad. Theres a pretty good chance there are thousands, if not tens of thousands, of companies that would qualify as small businesses within a one hour’s drive of your local area. But if you latch onto the wrong ones, youre not going to be able to build a very good career as a network consultant. You need to really fine-tune your focus and find a specialty and a unique twist on consulting that no one else has in your local area. This will help you narrow down the field of potential prospects, target your marketing campaigns much more time-efficiently and cost-effectively and allow you to really stand out among your competitors.
#2: Know How and Where to Find the Best Accounts. You need to know where to find the best accounts as a network consultant. Often this means knowing how to say, “No Thanks.” You need to know your target prospects very well and be able to verify through a consistent, diligent lead qualification process that a small business will be a gratifying client for your network consultant business. Your goal is obviously to feel a certain sense of career satisfaction as a network consultant. This sense of gratification is probably one of the reasons you decided to go out on your own, as opposed to sticking with a traditional corporate IT career. If you want to experience the joy of success, you really need to establish a good process for building healthy client-consultant relationships. The first step is admitting that you can’t possibly be all things to all people.
#3: Think About Finances. Your career as a network consultant has to be lucrative financially. You need to have a profitable business and stable sources of recurring consulting revenue. All small businesses are not created equal, and your job is not to be the Mother Teresa of Network Support. You are probably not becoming a network consultant to start a career in charity or accidentally launch a non-profit agency. So you must consider your own financial health when determining which types of clients you should target with your marketing campaigns.
You certainly need to have empathy for customers and clients you support. And you need to do a great job for your clients. But you have to be very careful and very targeted about marketing your business, and choosing clients, if you want to build a long-lasting career as a network consultant.
In this short article we discussed 3 tips to help you with marketing and building a stable career as a network consultant. Learn more about how you can get great, steady, high-paying clients as a network consultant now at http://www.NetworkConsultantMarketing.com.
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