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JMH Webinar: Building a Marketing and Recruitment Ecosystem

March 9, 2016 James Allene

In today’s competitive landscape, successful student recruitment requires several marketing and admissions components working together in harmony. Search engines, social media, email, CRM solutions, and staff training all play an important role. In this session, we’ll discuss the philosophy behind recruitment ecosystems and the technological and human resources needed to make them successful. The webinar will explore:

1. How does an ecosystem differ from a conversion funnel
2. What does a mature recruitment ecosystem look like
3. Which Key Performance Indicators (KPIs) are useful to measuring success

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