Don’t hesitate to comment below if you have any questions or additional phrases
Jim Rosemary – New Tech Web, Inc.
,To Get More Out of This Seminar You get out what you put in Take notes Participation! Fill in the _________ Repetition Examples Questions (write them down)
,Internet / E-Commerce Statistics Over 1.8 billion people online worldwide*
118 million registered domain names* 234 million active websites* 2009 US online sales topped 5 billion* 8% of ALL retail sales online 2009* 68% of all offline purchases influenced online* Majority of small business websites are ineffective *Statistics by Nielsen Online, Forrester Research, Wikipedia, Netcraft and GlobalReach
,What is Website Success? Increasing sales volume
Generating sales leads / prospective clients Appointment requests Pulling traffic to/through the site Saving time and money through online processes Enhancing customer satisfaction Saving time with low/no maintenance Building relationships (clients, employees, vendors) ,What is Website SuccessFrom the Visitor’s Viewpoint? Quick to download
Easy and intuitive to navigate Provides valuable content Attractive design Interactive and engaging Entertainment value Clear expectations (give/receive) Easy to purchase ,Avoiding Common Mistakes Build it and they will come Building a successful website is easy A few keywords = #1 ranking A website is an online brochure Upload and you’re done!
,More Marketing… Build product/service “funnel”
Create incentives for re-purchase/upsell Formalize your referral program(s) Stay in contact with your customers Develop strategic relationships Use other marketing to drive web traffic ,Developing a Website Plan Seek to achieve business/marketing objectives
Organize information Consistent
Logical ,Developing a Website Plan Seek to achieve business/marketing objectives
Organize information Consistent
Logical Design appearance and interface
Create content (database? e-commerce?) Build (HTML + scripting/programming) Test and revise ,Developing a Website Plan Seek to achieve business/marketing objectives
Organize information Consistent
Logical Design appearance and interface
Create content (database? e-commerce?) Build (HTML + scripting/programming) Test and revise ,It Starts with a Name Don’t just register a domain name, consider your domain name selection
Renrick’s Vehicle Consultant www.renricksvehicleconsultant.com www.FindMyNextCar.com Trademarks, possible infringements, etc.
Search engine strategies Maintain domain name registrations ,Successful Website Design Design must support business image
,Successful Website Design Design must support business image
Consider visitor expectations
Minimum download time Pre-size image
“Optimize” or “palletize” image Preload images Effective is better than “cool” ,Creating Content of Value Establishes you as the expert
Differentiates you from competitive “noise” ,Creating Content of Value Establishes you as the expert
Differentiates you from competitive “noise” Enhances visitor experience
Provides opportunity to create relationship May create opportunity for interactivity ,Creating Content of Value Establishes you as the expert
Differentiates you from competitive “noise” Enhances visitor experience Provides opportunity to create relationship May create opportunity for interactivity Allows “casting a wider net” in search engines
A “stickier” site means more exposure ,The “Casino” Design
,Creating Content of Value Establishes you as the expert
Differentiates you from competitive “noise” Enhances visitor experience Provides opportunity to create relationship May create opportunity for interactivity Allows “casting a wider net” in search engines
A “stickier” site means more exposure ,When Are Your Prospective Clients? NOW Targeted marketing keeps you in front of these prospects LATER
,Creating Content of Value Establishes you as the expert
Differentiat