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Building A New Brand Identity

February 11, 2016 James Allene

Learning About Your Company

We spent a lot of time understanding what we need and who we are, and understanding what we want to achieve as well, and that’s what’s good with them – it’s a real dialogue. They don’t come with good ideas or bad ideas. They listen to us and we figure out together what to do.
TribalVision has a very professional approach and they listen to us very carefully. They survey our customers, they ask our customers what they thought about our company, and step-by-step put together a plan and different options, different ideas to reach our goal.

Building A Better Brand

Looking at the future, looking how it will improve ourselves and that was always the central part of the discussion we had with TribalVision. How can these things improve? Our customer relationship and improve ourselves process.
They put together the core messaging of the company, which then became the guideline throughout the work and throughout everything we did with TribalVision.

With this guideline and strategic vision of TribalVision, they all put together – the website, the brochures, and all work we did together. One of the things we wanted to do with TribalVision is to create a new logo. And we worked together with TribalVision to find this new logo based on what we had in the past, but creating a new image, something that was more modern. We had a day-to-day conversation and different tries and different examples of the new logo – and that’s how we work and find out this new brand name.

The New You

We didn’t look small, at a small goal. We looked high and wanted to achieve something perfect, so we compared to our competitors and we did something much better, much better than them. We look much more professional today than we were six months ago. And we already have good feedback from our customers.
We will achieve our goal because our website is now a real tool. It’s a tool not only for us, for ourselves, but also for our customers. We have excellent feedback from our customers.

Building A Stronger Team

Working with TribalVision was a real pleasure. It was nice because they are very responsive, they answer quickly to our questions. They are also very transparent to the way they work and what they do and it’s a very trustful relationship that we had with them.
I didn’t need to remind TribalVision what to do or to remind them the differentiators or the vision that we had together. They always work with this guideline. It was very easy for me to work with them. I had a sense they were more like consultants rather than just advisors.

The Long-Term Benefits

Yes, TribalVision has a very good strategy point of view and they have a good vision and they helped us building this vision. Working with TribalVision is a good investment. It’s an affordable investment for a company like us and the results are higher than the expense. The cost-benefits ratio is very high. Yes, I’m happy!

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