Ray L. Perry – Atlanta Marketing Consultant
Chief Marketing Officer
4355 Cobb Parkway, Suite J-257, Atlanta, GA, US
Renewable Referrals Book Overview:
What Could a Powerful Referral Program Do for Your Business?
Have you been wracking your brain trying to figure out how to get referrals for your business, but you’re uncomfortable putting people on the spot?
You keep hearing how much easier and more profitable it is to work with customers who come to you as referrals – they already know, like, and trust you because someone they respect recommended you. But when you take a look at most referral programs, they just don’t seem like… you. You don’t want to become “that guy” who asks everyone within arm’s reach for the names of three people who need what he sells, right?
If filling your sales funnel with more highly-qualified prospects who are ready to do business sounds good to you, read on. Here’s what you’ll discover:
Why referrals are the single most effective way to get more customers who are eager to buy from you.
The common dangers – real and imagined – that are keeping you from taking action on your referral program ideas.
A simple step-by-step strategy for building a client referral program that gets results.
How to make sure your customer referral program leaves everyone – you, your referral partners, and your new customers – so delighted that your results improve year after year.
Excellent referral program ideas that will make your referral partners eager to send you all the ideal customers you can handle.
Easy ways to get more referrals now, following a proven system that works in any industry.
Renewable Referrals is the next book you need to read. This is your chance to get top-notch advice you can implement right away. Ray L. Perry is a co-author of Renewable Referrals and a Master Marketing Consultant certified by Duct Tape Marketing and is in high demand because of his reputation for getting results.
You just want to build a client referral program where everyone involved wins. As a co-author of Renewable Referrals Ray has seen his clients flourish as they put this strategy into place, and now he is sharing it with you.
The ideas in this book can help you tap into the most powerful form of marketing that exists: Referral Marketing. Read it and take action, and you will soon have an unstoppable stream of ideal customers for any business.
Learn how to get a copy of the Renewable Referrals Book for Free. Go to http://www.marketblazer.com/resources/business-marketing-audit/ to learn more.
More About The Renewable Referrals Book:
How Does One Old, Rusty Strategy Outshine the Horde of Hot, Sexy Marketing Tactics?
If pondering exciting, new marketing tools and tactics doesn’t send your inner geek into a frenzy, maybe something’s wrong with you. Or, maybe not.
Sometimes, the best results come from looking back rather than adopting the newest, shiniest object to come barreling down the pike. If you’ve been hanging around Duct Tape Marketing for even a few minutes, you know some things:
• You know the value of crafting a solid strategy first, long before tactics flesh out the action plan.
• You know that until prospects know, like, and trust you, you’re not doing business together.
• You know that without new prospects streaming into your sales funnel at a steady clip, you’re sunk.
• You know that your ideal customer is not “anyone”.
If you’ve been in business long enough, you also know that despite the details, yours is like all others in this point at least: You need more, and more qualified leads.
It’s this never-ending quest for more leads that drives business owners to distraction.
As much as they get the importance of generating more leads, it would make sense for them to focus first on mapping out a surefire strategy to make those leads appear. Do this, then this, then this, and you should get so many leads; do it all more, and you’ll get more.
Instead, they eagerly surrender themselves as willing prey to tools, tactics, and toys that promise overnight results. Sometimes they even get those results, for a time. But just as often they move on to the next shiny object before they could reasonably expect to see progress. Or they soon discover they’ve put their eggs in a basket with a rotten bottom, and wind up with a mess to clean that nullifies any progress they thought they’d made.
The first time you thought about the differences between strategies and tactics, the idea probably struck a nerve. You nodded your head solemnly, remembering how your tendency to jump the gun has played out in wasted resources. The sting of that lesson serves to tattoo it onto your brain.