SEO & Link Building: Things You Don’t Want to Hear in 2015
hosted by Jon Ball, CEO of Page One Power
featuring Ian Lurie, CEO of Portent
Link Building is not dead.
And link building is not — despite some high-profile proclamations to the contrary — a practice that will “do more harm than good”. When link building is done right, it is an inherently valuable practice that relies on relationship-building and adding value to the web.
Whether you want to call it “link earning” or lump it under the broader “content marketing” umbrella, link building in 2015 remains an essential part of any search marketing campaign, though the specific strategies and tactics that yield success have changed dramatically over the last few years.
If you thought 2014 was bad, take a look at the first three months of 2015. It’s going to be a hard year for ‘traditional’ SEOs. Learn what’s changing with link building, site quality, and mobile that will make SEO harder and more valuable than ever.
Ian Lurie is CEO and Founder of Portent, a digital agency practicing search, social, content, and analytics. After 20 years in the business he can go on for hours, so be careful when you ask him questions at parties. He writes and speaks everywhere he can, including Entrepreneur.com, Mashable, MozCon, ad:tech and Seattle Interactive Conference. He’s a bit of an addict, really.
Nicholas Chimonas is head of Research and Development at Page One Power. Through a combination of data-driven analysis and thorough testing of marketing tools and link building tactics, Nicholas ensures that Page One Power remains at the forefront of the ever-changing search marketing landscape
Cody Cahill is a project manager at Page One Power, where he leads a skilled team of content and outreach specialists dedicated to improving search visibility for large and small businesses. For the past three years, Cody has engaged directly with clients to orchestrate over 50 marketing campaigns specifically designed to attract and acquire links that improve search marketing performance, build brand awareness and effectively engage a client’s core demographic.