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Music Marketing and Promotions – Branding content for your fan base. An LW Music Business Consultant, Speaker & Author Music Promotion Blog Video.
It is a great idea, of course, to continually post content and good content at that when it comes to music marketing. Kind of a no brainer! Still, the branding content and the well branded content that goes up that delivers your call of action, your links, your one liner, tagline, logo and bio as well as where you want people to go is that much more effective to put out there for your fan base.
Every blog, every video blog, video, picture, song sample or anything else can help your marketing and promotions that much more if it is well branded. It is not just about the moment and that singular post. It is about putting up the content that will optimize with you, your bio, your links and your information. That one post that be good for that day, but also be helping to raise your overall visibility next week, next month and next year is key.
Build that solid foundation with the logo, your uniform information, consistent links and locked down bio content. Make sure you are not only delivering new fun content to keep the interest of your existing fan base, but also making the content to drive new fans to find you in searches, even if by accident and by those that aren’t even searching for you.
The videos, the blogs, the photos can be of anything and everything. You do not need to do a redundant post over and over of you saying your bio or anything like that. But having the signature, the links, the right information and right keywords tagged, will make whatever you are posting that much better for your music marketing and up the chances that you will be found by more people
Take that breath before you post something. Is it going to be as effective and productive for you to reach your existing fans, help get to new fans, assist in moving you up in the search rankings and help you be found by an even wider array of people? If not, make sure that you make it that way!
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Loren Weisman
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Business Advisor, Speaker & Author Loren Weisman organizes, optimizes and implements individualized branding, marketing and content plans for start up and established businesses. Weisman is a managing partner and co founder of Leveraging Smart Inc.
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For more about Loren Weisman and his current projects, visit:
http://lorenweisman.com/
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For more on the Business and Entertainment Advisory Group, Leveraging Smart, visit:
http://leveragingsmart.com/
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For more info and to purchase Music Business for Dummies available in paperback and eBook, visit: http://musicbusinessfordummies.com/
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For more info and to purchase The Artists Guide to Success in the Music Business available in paperback, eBook or Audio Book, visit:
http://artistsguide.net/
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