DistilledLive | Where is Link Building heading in 2013?
To kick off the New Year, Distilled London’s SEO consultants, Phil Nottingham (http://twitter.com/philnottingham), Hannah Smith (http://twitter.com/hannah_bo_banna) and Craig Bradford (http://twitter.com/CraigBradford) talk us through where they think link building is heading in 2013. In this video, we take a look at the following ideas:
Improve your rankings; earn those links!
Thanks to the introduction of Google’s constantly updated algorithms, it’s certainly becoming harder and harder to rank well for poor links and content. How can we work to earn links rather than placed links and weak scaling strategies?
How should companies, both big and small, treat link building?
Historically, marketers know that integrated campaigns are exponentially more powerful but does the link building process change depending on the size of your company?
Will infographics become discounted?
Last year in an interview, http://www.stonetemple.com/matt-cutts-and-eric-talk-about-what-makes-a-quality-site/ Matt Cutts did suggest that Google may discount the value of links generated by infographics. So, are they still relevant?