Sketching is a traditional way of generating an idea for a layout. All the ideas in your head are placed on paper in order to create more new ideas. Using a soft pencil with thick lead keeps you in perspective that the images are only rough draft. When you sketch your idea you don’t want to limit yourself with perfectionism and fussiness.
Any idea is a good idea. There are no bad ideas. If an idea pops in your head, sketch it without limiting yourself to the size, structure and what your intellect will tell you.
Steps in Brainstorming for Ideas in Sketching an Image
- Step one – Write words or key words to describe the message of your image. Make a list of the words that come to your mind. Don’t structure your mind by intellectualizing. Keep your mind free and let those ideas flow. Allow your consciousness to create ideas in your mind when you think of the message of your image. Some artists call this initial stage an icebreaker to break the design mental block as you stare at the blank page of your paper. Never skip this step. If you think you can do without it, you may produce a beautiful visual but it does not communicate the message to the viewers.
- Step two – Draw an image to the right side of your written words. It does not need to be beautifully drawn. Just rough something out.
- Step three – Draw thumbnail sketches or draft layouts as suggested by the images. Don’t draw the full size of the image at this point. Since thumbnail sketches are small you can draw them quickly and easily without too many details. You can place several thumbnail sketches on one page for comparison. This procedure is a proven trial and error method that produces effective designs. Creating thumbnails by hand allows you to focus on the design.
- Step four – Select the promising thumbnail and create a full size of the design. You must keep in mind that the graphic design is a map for the reader to tell him where to start and where to go next until the destination is reached. A good layout will show the most important information and the sequence that the reader must follow in the design. This can be done by varying the contrast between the headlines, text, pictures and spaces.